We have worked together a lot with Greet when it came to understanding tough, difficult issues in communication and positioning respectively. Operationally, we often watched through a transparent mirror or on camera:
Greet distinguishes itself from others because it always (!) goes one step further , went deeper, different, and partly because of that did the (often twisted surprising) analyzes. For us, her field of work was fast moving, financial, services - and regardless of the history of the brand or organization, she always managed to surprise and/or find the right pain spot with her digging and expert summaries.
On top off she gives direction: where can or should the brand go, where is the low fruit, where is the deepening or connection and where are the opportunities in the long term. (…need more to say?)
- Jacques Koster